Wrap song, wrap song… #presents #blizzardman #christmas
http://www.youtube.com/watch?v=ImlmVqH_5HM
I know that everyone is sharing this Apple ad, but it hits a lot of emotional buttons. From the title “Misunderstood” we go into the ad knowing our phone-obsessed anti-hero is subverting our expectations, but it’s awe inspiring to see the twist (cheesy and syrupy though it is, it’s still masterfully crafted).
It’s not QUITE as inspiring to start second guessing how good the iPhone is at what they’re saying it can do with this ad, but in my experience it comes close.
Bonus: This ad can be used to illustrate the problem photographers/videographers have when trying to straddle the participant/archivist line. The recording always gets in the way if you’re trying to make non-accidental art out of accidental moments.
(Source: http://www.youtube.com/)
I know that everyone is sharing this Apple ad, but it hits a lot of emotional buttons. From the title “Misunderstood” we go into the ad knowing our phone-obsessed anti-hero is subverting our expectations, but it’s awe inspiring to see the twist (cheesy and syrupy though it is, it’s still masterfully crafted).
It’s not QUITE as inspiring to start second guessing how good the iPhone is at what they’re saying it can do with this ad, but in my experience it comes close.
Bonus: This ad can be used to illustrate the problem photographers/videographers have when trying to straddle the participant/archivist line. The recording always gets in the way if you’re trying to make non-accidental art out of accidental moments.
In 1964, Larry Kunkel’s mother gave him a pair of moleskin pants for Christmas. He found that they froze stiff during the Minnesota winters, so the following Christmas he wrapped them up and gave them to his brother-in-law, Roy Collette. Collette returned them to Kunkel the next year, and the pants began oscillating between the two as a yearly joke. This was fun until it escalated:
One year Collette twisted the pants into a tight roll and stuffed them into an inch-wide pipe 3 feet long and gave them to Kunkel.
Not to be outdone, Kunkel returned them the following year compressed into a 7-inch cube and baled in wire.
In 1964, Larry Kunkel’s mother gave him a pair of moleskin pants for Christmas. He found that they froze stiff during the Minnesota winters, so the following Christmas he wrapped them up and gave them to his brother-in-law, Roy Collette. Collette returned them to Kunkel the next year, and the pants began oscillating between the two as a yearly joke. This was fun until it escalated:
One year Collette twisted the pants into a tight roll and stuffed them into an inch-wide pipe 3 feet long and gave them to Kunkel.
Not to be outdone, Kunkel returned them the following year compressed into a 7-inch cube and baled in wire.
Merry Christmas, Kassandra! You get to feed the baby. #christmas #babiesofinstagram
Merry Christmas, Kassandra! You get to feed the baby. #christmas #babiesofinstagram
#897: In which it’s Too Late (via Wondermark)