Diet Pepsi will soon be available in a “taller, sassier new Skinny Can” that the company says is a “celebration of beautiful, confident women.” 

“Our slim, attractive new can is the perfect complement to today’s most stylish looks,” said Jill Beraud, chief marketing officer at Pepsi.

Oh really, Pepsi? It’s good to know that you believe that “beautiful, confident women” can be summarized by a disposable aluminum can that will end up in the garbage after it’s no longer needed. But hey! It’s slim, so at least it’ll take up less space in said garbage. Just as a beautiful woman should!

Is it 1960 again?

At least aluminum is recyclable?

How will this even work in cup holders? 

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