Jeff Bezos says, ‘Your margin is my opportunity.’ That’s probably what Lyft and Uber were saying to each other as they slashed their commissions to 0. How do you beat a company that doesn’t need to make money? The 8 hours you need to sleep each night, are my opportunity. The time you spend with your family and friends, is my opportunity. If you’re not maxed out, if there’s still a shred of humanity left in you, then you’re just leaving your lunch on the table.